Should you go for a mobile app or website

When choosing between mobile website and an app, both may look similar in the first glance. When a business or an organisation want to be visible on mobile search, the first thought is creating a downloadable mobile app followed by a website or perhaps even both. These so called factors include the available budget, the target audience (demographic), region, purpose of development and necessary features.

Mobile app & a website: The difference explained

Before evaluating the benefits, understanding key differences between the two is important. That being said, both mobile website and app is accessible via any smart device. A mobile website is quite similar to its desktop counterpart and accessible all the time via the World Wide Web but mostly through wireless internet such as Wi-Fi, 3-&-4G networks so on.

The obvious and distinguishing characteristic is in the design since mobile websites are developed to fit smaller screens that is touch-screen interface; other than the usual desktop computers. The trend of responsive web design is rising whereas the term ‘responsive’ means that such websites can fit both desktop and mobile screens in a perfect way.

Like any other website be it mobile or responsive versions specifically features multimedia content, text, data with additional features such as click-to-call, location-based mapping and more. Mobile application development in Dubai and around the world is responsible for the development of downloadable apps that can be installed on mobile device rather than rendering them with a browser.

User-friendliness – Which is better?

End goals would determine if there’s a need for native application, mobile website or both. In case you’re work involves interactive game development, a mobile application is probably the best option. On the contrary, if the goal is delivering mobile-friendly content to the mass audience/users, a mobile website is the preferred choice. Some situations may ask developing both an app and a website but choose only after analysing the end purpose.

Advantages: Mobile website V/S native apps

If the aim is associated to and marketing and communication with public as a whole, a mobile-responsive website is the most useful strategy because of various advantages such as compatibility, wider accessibility and budget-friendliness!

  • Immediacy

A mobile website can be accessed almost instantly via many different browsers in a range of devices such as iPhone, Blackberry, Android, Windows and so on. Apps on the contrary are downloaded firs, then installed before exploiting content and various inherent features.

  • Compatibility

A solo mobile website has the ability to reach many users with different devices whereas; native apps require developing a distinct version per device’s compatibility.

  • Upgradability

When updates, latest patches and flexibility are concerned, mobile websites offer more dynamic solution. Whereas changes in content and design can be managed conveniently and visible to users almost immediately without delay! Patches are updates to the existing applications and software that advance per the security standards so make sure your apps remain updated to the latest version.


Mobile application development in Dubai and around the world is growing whereas corporations nowadays mostly have both mobile websites and dedicated applications to ensure maximum engagement.

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